Hey, I'm James – a Senior Product Designer in London.

Bridgining design, development and growth through visual craft, systems thinking and evidence-led design.

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6+ years shipping products end-to-end across marketplaces, B2B fintech and agency. Currently at RA and building Wordwise. Previously Soldo and Ten4.

Resident Advisor

2023 - Present

Resident Advisor (RA) is an online electronic music publication, ticketing platform and global events marketplace. UI and Design Systems owner within the Product Design team, collaboratively deliver features to 6M+ MAUs using agile methodologies. Working across Web, iOS and Android and both B2C platform, ra.co, and B2B offering, RA Pro.

Event listings

Helping users find the right event and increasing conversions by 9%.

PASSWORD PROTECTED 🔒

RA Bumps

Taking promoted event listings from zero to one — from validating without developers, to scaling to a key new revenue stream.

PASSWORD PROTECTED 🔒

Resident Advisor

2023 - Present

Resident Advisor (RA) is a global events marketplace with 6M+ MAUs. I work across web and mobile on both the B2C platform and B2B offering, RA Pro.

Event listings

Helping users find the right event and increasing conversions by 9%.

PASSWORD REQUIRED 🔒

RA Bumps

Taking promoted event listings from zero to one — from validating without developers, to scaling to a key new revenue stream.

PASSWORD REQUIRED 🔒

RA Design System

Modernising a multi-brand, cross-platform design system.

PASSWORD REQUIRED 🔒

RA Pro Microsite

Refining the RA Pro identity and developing the RA Pro microsite.

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Soldo

2021 - 2023

  • $180M Series C enterprise spend management platform, backed by Accel, used by 25K+ organisations. Embedded in onboarding and spend squads with UI and design system focus. Contributed across web, mobile and design systems.

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Manage and track out-of-pocket expenses

Adding out-of-pocket transactions without added complexity.

CASE STUDY WIP 🚧

Mucha Design System

Evolving and documenting Soldo’s Design system.

CASE STUDY WIP 🚧

Ten4

2019 - 2021

Digital product studio founded in 2001. Worked as a UX Designer and Product Designer.

jamesnorton.design

2020 - Present

Freelance design, development and side projects.

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Resident Advisor

2023 - Present

Resident Advisor (RA) is an online electronic music publication, ticketing platform and global events marketplace. UI and Design Systems owner within the Product Design team, collaboratively deliver features to 6M+ MAUs using agile methodologies. Working across Web, iOS and Android and both B2C platform, ra.co, and B2B offering, RA Pro.

Event listings

Helping users find the right event and increasing conversions by 9%.

CASE STUDY 🟢

RA Bumps

Taking promoted event listings from zero to one — from validating without developers, to scaling to a key new revenue stream.

CASE STUDY 🟢

About

I design and ship products fast whilst balancing craft and business impact. I use research, data and rapid prototyping to shape and validate product strategy, then apply technical rigour to deliver high-quality, scalable solutions.

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Over six years, I've moved from UX to end-to-end product design, specialising in UI and design systems while learning to ship code.

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I studied Computer Science and HCI then began working at digital agency Ten4, before joining Soldo after their £180M Series C, where I deepened my experience in B2B fintech and complex product systems. I'm currently at RA, a 6M+ MAU marketplace, working across the consumer platform and RA Pro on both web and mobile, while leading UI and design systems. I also ship Webflow sites for RA's growth initiatives.

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Outsdie my role, I'm building Wordwise and deepening skills in AI-driven design and engineering.